The British Insurance Brokers Association (BIBA) has introduced the ‘SmartBroker’ platform, a pioneering membership offering in partnership with Customer Lifecycle Intelligence (CLI) platform FullCircl. Tailored to the needs of insurance brokers, the platform provides a wealth of comprehensive company insights concerning UK and Irish businesses.
Designed to empower brokers with precise client sourcing, customized outreach capabilities at scale, enhanced underwriting submissions, elevated client retention rates, and efficient, cost-effective business growth strategies, the ‘SmartBroker’ initiative is set to redefine the insurance broker landscape.
Mike Hallam, Head of Technical Services at BIBA, expressed his enthusiasm, stating, “We are thrilled to present this innovative facility, which holds the potential to address key challenges faced by our members. The ‘SmartBroker’ platform stands as the result of a close-knit collaboration between BIBA and FullCircl, one that we believe will unlock significant growth opportunities within our membership base.”
‘SmartBroker’ leverages FullCircl’s proprietary graph technology to aggregate an abundance of interconnected, comprehensive data and insights relating to companies and their internal leadership.
By tapping into official and premium third-party sources, the FullCircl business infographic processes and matches billions of data points. This data can be seamlessly integrated into various workflow and operations platforms such as Acturis, Salesforce, and others through APIs, or directly accessed via the web-based FullCircl SmartBroker application.
Ashleigh Gwilliam, Director of Insurance Success at FullCircl, expressed her enthusiasm for the venture, especially as a former broker herself: “I am thrilled to introduce SmartBroker to BIBA members. By synthesizing vast amounts of information about UK companies and presenting insights through an intuitive web application, this platform offers brokers a potent and valuable tool.”
Gwilliam highlighted that SmartBroker empowers brokers with comprehensive, up-to-date customer information throughout the entire customer lifecycle—a concept referred to as Customer Lifecycle Intelligence. She underscored the manifold benefits, ranging from improved business performance and quicker, more accurate decision-making to an enhanced customer experience. Regardless of the business’s size, SmartBroker promises a compelling return on investment.
The ‘SmartBroker’ unveiling by BIBA and FullCircl signifies a significant leap forward in equipping insurance brokers with cutting-edge tools and insights to navigate a rapidly evolving industry landscape.
