The craze for “horse racing” continues to sweep across the country. On May 29, a reporter from the Beijing Business Daily sorted out and found that while marathons were being held in full swing in various places, the “10 billion insured escort marathon” had almost become a standard configuration for a marathon. Insurance companies adopted insurance Participate in the marathon in the form of sponsorship or title sponsorship, and provide insurance protection and services for the event.
From the perspective of industry insiders, if insurance companies do a good job in marathon risk protection, they can reduce the “risk anxiety” of participants and ensure the sustainable and healthy development of marathon events. However, insurance companies also need to face problems such as specialized supply and insufficient innovation at the product supply level.
Insurance “competition” to provide comprehensive protection
Taiyuan Marathon, Yinchuan Marathon, Baoding’s first full marathon… Entering May, the national marathon events are overwhelming, which continues to ignite the enthusiasm of participants and audiences for sports events.
Marathon has become popular in major cities and has become a symbol of mass sports, while insurance protection is often accompanied by it. A reporter from Beijing Business Daily sorted out and found that in a marathon event, the insurance involved mainly includes group accident insurance, organizer liability insurance, personal personal insurance and accident insurance of participants, etc.
Judging from the exclusive insurance protection plan customized by the insurance company for the marathon, the protection objects involve all staff, volunteers, contestants and on-site spectators of the event. Insurance responsibilities generally include accidental death and disability, accidental medical treatment, hospitalization allowance, sudden death in sports accidents, emergency rescue and additional ambulance expenses, etc.
With the popularity of marathon events, the enthusiasm of insurance companies to participate has gradually increased. Ping An, PICC, China Pacific Insurance, China Life Insurance, Sunshine Insurance, Zijin Insurance, Lian Life, Hongkang Life and many other insurance companies participated. It is already “commonplace” to provide risk insurance amounts exceeding 10 billion yuan.
How does insurance get involved and how does it play a role? In a marathon event, the insurance company will designate a hospital near the track to equip survey vehicles and claims service specialists to handle claims services. At the same time, a green channel for claim settlement was opened to provide services such as assistance in ambulance and claim settlement investigation. For example, if a contestant is sent to the hospital for treatment due to physical discomfort, the claim service specialist will immediately start the claim settlement process after verifying the situation, and will pay the claim payment as soon as the claim settlement process is completed.
In fact, providing insurance for marathon events has become a “necessity”. According to the “China Marathon and Related Sports Event Organization Standards” issued by the Chinese Athletics Association, all event organizing committees should ensure that the organizers, participating athletes and other staff have personal insurance during the event, and ensure that the organizing committee has public responsibilities risk.
The reason why the “slogan” of “horse racing is risky, and you need to be cautious in participating” has been spread by word of mouth is precisely because the risks and hidden dangers in marathons are easy to be ignored. For many runners, it is precisely because of a comprehensive insurance protection that they can participate in the competition without any worries. The relevant insurance can minimize the losses caused by emergencies during the competition.
“The development of marathon risk protection work is of great significance to improving public sports enthusiasm and encouraging sports participation, and has a positive effect on protecting public sports risks and urging event organizers to strengthen risk management. It is also an important guarantee for the sustainable and healthy development of marathon events ” said Guan Jing, assistant dean of the School of Economics, Beijing Technology and Business University.
Development of specific products awaits multi-dimensional assistance
Due to the high degree of risk, it reflects the necessity of carrying out sports insurance. However, from the development process of marathon-related insurance to the entire sports insurance, there is still a lack of more professional and targeted sports insurance products.
Wang He, vice president of the China Association of Actuaries and president of the Renhe Insurance Research Institute, previously said that the marathon is a highly professional sport. There are specialized insurance companies abroad that provide specialized products and services, while there is a lack of specialized ones in China. Insurance products and insurance services, especially those of the risk management process.
So, how can insurance better escort the sports industry and participate more deeply in the risk management and services of marathon events?
This is inseparable from the collection and analysis of specific data of different sports by the insurance company, and more efforts are made in determining the scope of insurance liability, insurance coverage and determination of insurance premium rates. Guan Jing said that the development of marathon-related insurance is inseparable from the development of the commercial sports insurance market. It is necessary to further improve the level of the commercial sports insurance market, including setting up professional sports insurance companies and intermediary companies, cultivating multi-level compound talents, developing high-quality sports insurance products, pricing products scientifically, developing scientific service outsourcing work, and improving insurance industry services. level.
In addition, it is particularly important to raise the awareness of the whole people on sports insurance and sports risks. In Guan Jing’s view, it is also necessary to increase scientific publicity on sports insurance and sports risk prevention. For example, some contestants may have questions such as “Since the insurance company provides insurance protection, do they need to purchase other accident insurance separately?” Guan Jing said that although the unified insurance provided by the event organizers can protect sports risks to a certain extent, consumers still need to read the insurance policy carefully and pay attention to its exclusions. This type of insurance may not be able to meet individual differentiated needs. Investors can still purchase additional insurance according to their own needs.
From the point of view of insurance science popularization mentioned above, in addition to designing targeted sports insurance, insurance companies should also increase the intensity of insurance publicity through various channels, such as advertising or sponsorship. From the perspective of industry insiders, only by cultivating the awareness of national insurance can fundamentally increase the demand for sports insurance, and then promote the accelerated implementation of more targeted related products.
