Prudential Hong Kong has teamed up with the startup Fill Easy to launch a customer identity verification system powered by Near Field Communication (NFC) technology. The initiative is designed to simplify and accelerate the insurance application process.
The new Electronic Know Your Customer (e-KYC) solution will be integrated into Prudential’s PRUSubmit platform, allowing customers to complete their identity verification more efficiently. Through the system, customers can verify their identity by simply tapping an NFC-enabled identification document on a secure device. This process connects the document to an authorized statutory body via an API, ensuring a seamless and secure verification.
Candy Au Yeung, Prudential Hong Kong’s Chief Customer Operations and Health Officer, emphasized the company’s commitment to leveraging technology to enhance operational efficiency and improve the customer onboarding experience.
Matthew Lee, Founder and CEO of Fill Easy, noted that the collaboration—enabled by the Greater Bay Area (GBA) Standard Contract—ensures faster, more secure identity verification while upholding regulatory compliance.
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