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Meiji Yasuda Life to Invest $3 Billion in U.S. Retail Market

by Celia

Tokyo – Meiji Yasuda Life Insurance, a leading Japanese insurer, is set to invest approximately 500 billion yen ($3.3 billion) in its expansion into the U.S. retail insurance market. The company has announced plans to acquire a 5% stake in the British financial services firm Legal & General and purchase its U.S. subsidiary, Banner Life Insurance.

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The move marks a significant shift for Meiji Yasuda, which has traditionally focused on the Japanese insurance market. With Japan’s population on the decline, leading to a shrinking domestic insurance market, the company is now aiming to tap into the growth potential of the U.S. sector.

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By diversifying beyond its existing group insurance business, Meiji Yasuda seeks to secure its future by capitalizing on the steady demand for insurance in the United States.

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