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Shanta Life Insurance PLC, a new addition to the Shanta Holdings portfolio, has commenced its operations on 1 December at the insurer’s head office in Shanta Western Tower. This marks an important step in the Bangladeshi insurance market.
The company has set its sights on enhancing financial security across the nation. It plans to achieve this by introducing a range of simplified insurance products that are customized to meet the diverse needs of individuals. These offerings include a Child Educational Plan, Depositor’s Protection Scheme, Endowment Plan, 3 Payment Plan, and Group Life Insurance.
However, the company faces the challenge of operating in a market where insurance penetration is a meager 0.4%. As CEO Nafis Akhter Ahmed of Shanta Life Insurance pointed out, this indicates a significant lack of financial security coverage through insurance in Bangladesh. The new venture will have to work hard to not only promote its own products but also contribute to increasing the overall awareness and acceptance of insurance in the country, potentially playing a crucial role in improving the financial well-being of Bangladeshi citizens and elevating the status of the insurance sector in the long run.
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