Trupanion, known for its medical insurance for cats and dogs, has introduced its flagship product in Germany and Switzerland, marking a significant milestone in the company’s European expansion.
This launch follows Trupanion’s acquisition of two pet insurance companies in Continental Europe in 2022.
Trupanion’s product is designed to support pets throughout their lives, offering comprehensive coverage for all eligible unexpected accidents and illnesses, including congenital and hereditary conditions, without any breed or age restrictions.
Trupanion CEO Margi Tooth stated, “The introduction of our Trupanion product in Continental Europe represents a major advancement in our international expansion strategy, a key component of our 60-month plan, and provides an opportunity for us to highlight Trupanion’s unique, high-value product in the marketplace.”
Based in Seattle, Trupanion uses patented technology to facilitate direct payments to veterinarians, simplifying the claims process and enhancing transparency. This method is expected to ease the experience for pet owners by eliminating the traditional reimbursement model.
The integration of Trupanion’s system with veterinary software platforms and an online veterinary portal is anticipated to increase the number of veterinary invoices paid directly, further streamlining the payment process.
Policies in Germany and Switzerland will be managed by Trupanion’s European team and underwritten by local third-party insurers.
Trupanion International executive vice-president Simon Wheeler noted, “With low levels of pet insurance penetration in Continental Europe, we see significant growth potential for our high-value Trupanion product. Similar to our market-leading product in North America, which covers over 900,000 pets, we believe our offering in Germany and Switzerland provides pet parents with genuine lifetime, transparent coverage.”
Trupanion Germany and Switzerland clinical director Professor Dick White added, “By eliminating cumbersome claim processes, veterinarians can concentrate on delivering high-quality care, while pet parents are relieved of financial concerns, allowing them to choose the best treatment options for their pets.”
