Malaysian insurer Tune Protect Group Berhad has announced the appointment of How Kim Lian as its new group chief executive officer, effective immediately.
In his new role, How Kim Lian will focus on expanding Tune Protect’s presence in the lifestyle insurance sector and collaborating with key regional partners to bolster the company’s position in the travel insurance market. His strategic vision includes leveraging the group’s strengths in technology and reinsurance to offer a cohesive customer experience and a comprehensive range of products.
Career Background of How Kim Lian
How Kim Lian joined Tune Protect in 2020 as the group chief financial officer, succeeding Rohit Nambiar, who vacated the group CEO position in May. As the group CFO, How was responsible for managing the company’s procurement, legal, and corporate secretarial functions, along with key financial strategy developments. He played a crucial role in analyzing financial operations, exploring expansion opportunities, and securing capital for growth.
Before his tenure at Tune Protect, How served as group deputy CFO at AirAsia, where he gained substantial experience in finance transformation, program management, and investor relations. He is a member of the Australian Society of CPAs, the Malaysian Institute of Accountants, and is a Certified Internal Auditor.
Comments on the Appointment
Dato’ Mohamed Khadar Bin Merican, chairman of Tune Protect Group Berhad, praised How’s extensive background in financial management and strategic initiatives.
“We are delighted to welcome How as our new group CEO. His extensive experience and proven track record in financial management and strategic development make him the ideal leader to advance Tune Protect as a key regional player. We are confident that How will strengthen Tune Protect into being a stronger sales and service organization which will continue to grow and achieve greater heights under his leadership,” he stated.
How expressed his gratitude and commitment to his new role, saying, “I am deeply honoured to be entrusted with the role of group CEO. Together with our talented team, I am committed to driving sustainable growth and profitability across the region, delivering exceptional value to our customers, strengthening partnerships, and maximizing returns for our investors. By leveraging technology and our deep industry knowledge, especially in the travel sector, we will solidify our position as a leading insurance player in the travel ecosystem.”
In addition to his role as group CEO, How also serves as a director at Tune Protect Re Ltd and Tune Protect Thailand.
