FTLife Insurance Company Limited has undergone a major transformation, rebranding itself as Chow Tai Fook Life Insurance Company Limited (CTF Life). The new brand identity was officially unveiled in a ceremony held at The GalaMuse, the company’s concept centre. The event featured actress and singer Linda Chung as the brand ambassador.
The rebranding marks a significant milestone for the company, which has nearly 40 years of history in the Hong Kong insurance market. CTF Life’s CEO, Man Kit Ip, highlighted the strategic importance of this change, emphasizing that the new brand identity will bolster the company’s collaboration with the Chow Tai Fook Group. He stated, “With our new brand identity and unique positioning, we aim to leverage the Chow Tai Fook Group’s global financial strength and strategic investments to enhance our service network and optimize our products. Our goal is to become a leading insurance provider in the Greater Bay Area.”
CTF Life is not only focusing on its insurance services but also on providing additional value through its new “CTF Life • CIRCLE” membership program. This initiative, aligned with the extensive portfolio of the Chow Tai Fook Group, aims to offer unique lifestyle experiences beyond traditional insurance.
The “CTF Life • CIRCLE” membership program is structured into three tiers: Diamond, Gold, and Basic. Each tier offers a range of exclusive benefits including hotel accommodation, dining, education, and health services. Members will also have access to the Chow Tai Fook Group’s membership alliances, which initially include New World CLUB and KLUB 11, with future plans to include CTF Club and NWC Club. This expansion is set to reach a broader audience across Hong Kong and mainland China.
The new brand identity features a turquoise primary color, symbolizing vitality and growth, complemented by earth tones to reflect environmental sustainability. The redesigned icon, comprising four dynamic lines, signifies CTF Life’s commitment to supporting customers through their life journey, focusing on well-being, growth, healthcare, and legacy.
The rebranding will be promoted through various channels, including a prominent rooftop LED billboard on Hong Kong Island, large outdoor advertisements at the Royal Hong Kong Yacht Club, and across public transportation such as buses and taxis. Two brand videos will also be featured on television, MTR in-train TV, digital and social media platforms, and within the group’s conglomerate.
Since announcing the name change in April, CTF Life has received positive feedback from customers and partners. The rebranding process will not affect existing policies or partnerships, ensuring continuity in protection, benefits, fees, and returns.
