HONG KONG SAR – Media OutReach Newswire – 23 July 2024 – FTLife Insurance Company Limited has officially rebranded to Chow Tai Fook Life Insurance Company Limited (CTF Life). Alongside this, the company has introduced a new membership program, “CTF Life * CIRCLE,” aimed at enhancing lifestyle experiences and providing value beyond traditional insurance through the diverse conglomerate of Chow Tai Fook Group.
In a ceremony at “The GalaMuse,” CTF Life’s concept center, CEO Man Kit Ip and the management team unveiled the new brand identity. Actress and singer Linda Chung was present as the event ambassador. The rebranding campaign will be visible across online and offline platforms, including a prominent rooftop LED billboard on Hong Kong Island and a sizable outdoor advertisement at the Royal Hong Kong Yacht Club, both strategically placed to boost brand awareness.
New Brand, Unchanged Commitment
Man Kit Ip, CEO of CTF Life, highlighted the significance of the rebranding: “This new brand marks a pivotal moment in our company’s evolution. With a legacy spanning nearly 40 years, CTF Life stands as one of Hong Kong’s most established life insurance firms. Our new identity and strategic positioning will strengthen our collaboration with the Chow Tai Fook Group, leveraging its global financial strength and investments to expand our service network and enhance our offerings. Our goal is to become a leading insurance provider in the Greater Bay Area.”
He added, “Our brand promise is to deliver value beyond insurance, providing customers and their families with personalized planning solutions, lifelong protection, and diverse lifestyle experiences.”
CTF Life • CIRCLE: Diverse Experiences and Lifestyle Privileges
The “CTF Life * CIRCLE” membership program embodies the new brand’s commitment to diverse experiences and lifestyle privileges. It features three membership tiers—Diamond, Gold, and Basic—offering exclusive benefits across the Group’s wide-ranging conglomerate, which includes hotel accommodation, dining, education, and health services.
Members will also enjoy privileges within the Group’s membership alliance, initially comprising New World CLUB and KLUB 11, and will eventually include CTF Club (Chow Tai Fook Jewellery’s membership program) and NWC Club (New World China’s membership program), extending its reach to a broader audience in Hong Kong and mainland China.
A Commitment to Environmental Sustainability and Continuous Growth
The new brand design features turquoise as the primary color, symbolizing the vitality driving CTF Life’s continuous growth and development. Earth tones are also included to represent the company’s dedication to environmental sustainability. The brand’s new icon, composed of four dynamic flowing lines, reflects CTF Life’s commitment to supporting customers and their families throughout their life journey, covering well-being, growth, healthcare, and legacy.
The new brand identity will be prominently displayed on the rooftop LED billboard at a grade-A commercial building on Hong Kong Island and through an outdoor advertisement at the Royal Hong Kong Yacht Club, adding a fresh element to the Hong Kong skyline. Advertisements will also appear on buses and taxis throughout the city. Two brand videos highlighting the new brand and “CTF Life * CIRCLE” will be broadcast on television, MTR in-train TV, digital, and social media platforms, as well as prominent locations within the Group’s conglomerate, starting today.
Positive Reception and Continued Commitment
Since announcing the name change to CTF Life in April, the company has received positive feedback from customers and partners. CTF Life remains committed to collaborative success and sustainable growth with all stakeholders. This rebranding will not affect its collaboration model with business partners or the day-to-day management and operation of existing policies, including protection, benefits, fees, and returns.
