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State Initiatives Promote Resilience Against Rising Insurance Costs

by Celia

In the aftermath of Hurricane Sally in 2020, Matt Fetner’s home in Orange Beach, Alabama, stood out among the wreckage. While neighboring houses were covered in blue tarps due to roof damage, Fetner’s remained intact. His secret? A fortified roof, upgraded just before the storm hit.

Alabama, recognizing the financial strain on homeowners from escalating insurance premiums driven by climate change-induced disasters, has implemented a pioneering solution. The state has invested millions to bolster thousands of homes against storms, aiming to mitigate insurance risks and attract insurers back into coastal areas.

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The concept is straightforward: Homes with fortified roofs incur lower insurance premiums. As more residents opt for these upgrades, insurers’ claim payouts decrease, enhancing Alabama’s appeal as a viable market for insurers.

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“Insurance companies were previously cautious about coastal areas due to risk,” explained Travis Taylor of Alabama’s Strengthen Alabama Homes program. “But with fortified roofs, insurers are showing increased interest.”

Inspired by Alabama’s success, lawmakers in at least five other states have launched similar programs. These initiatives fund fortified roof installations, with Alabama alone assisting over 7,000 residents. Contractors have also embraced the fortified standard, integrating it into their regular services. Currently, Alabama boasts 50,000 of the nation’s 60,000 certified fortified homes.

The fortified standard, developed by the Insurance Institute for Business & Home Safety, sets a benchmark for resilience. Some local governments have adopted this standard into building codes, further reinforcing its adoption.

While specific data on insurance premium reductions is still under review, industry leaders confirm Alabama’s approach is effective. Michael Newman of the Insurance Institute notes, “Alabama now exhibits sufficient resilience to support a healthier insurance market compared to neighboring states.”

Beyond direct grants, Alabama’s policy shift has spurred broader adoption of fortified roofs. Coastal counties have updated building codes to mandate such roofs for new constructions, further cementing their value.

According to Lars Powell of the Alabama Center for Insurance Information and Research, fortified homes command higher market prices and attract comprehensive insurance coverage. Alabama mandates insurers to offer substantial discounts on wind coverage for fortified homes, ranging from 20% to 60% based on upgrade levels.

Meanwhile, states like Louisiana, grappling with insurance market instability post-hurricane seasons, have followed Alabama’s lead. Louisiana’s Fortify Homes Program, supported by substantial state funding, mirrors Alabama’s model and aims to enhance resilience through fortified roofs.

Inland states, too, are joining the initiative. Minnesota and Oklahoma have launched similar grant programs to mitigate rising insurance costs triggered by severe weather events like hailstorms and tornadoes.

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Julia Dreier of Minnesota’s Commerce Department emphasizes, “Prevention is more cost-effective than recovery,” highlighting the proactive approach these states are adopting.

Looking ahead, the Insurance Institute expects a surge in resilient roof constructions as more states prioritize these upgrades. Newman underscores the importance: “While we can’t alter severe weather trends immediately, fortified homes offer tangible resilience against future disasters.”

As states nationwide confront escalating insurance risks, Alabama’s fortified roofs initiative stands as a beacon of proactive resilience planning, potentially reshaping future insurance landscapes across the country.

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