Sydney, Australia – Australian Unity has launched its first major health insurance campaign in collaboration with The Royals, addressing the common perception among young adults that health insurance is unnecessary. The campaign, titled “Worth it,” aims to demonstrate the tangible value of health coverage in everyday life.
Research conducted by Australian Unity reveals that many young adults in their 30s believe they do not need health insurance because they consider themselves healthy. In response, the company is introducing a range of health insurance options that are practical and relevant to this demographic, emphasizing benefits that align with their lifestyle.
One of the highlights is the “Essential Choice” cover, specifically designed for young adults. This plan offers coverage that is more likely to be used by this age group, providing value that matches their needs and lifestyle.
The campaign uses relatable scenarios to showcase the practicality of health insurance. Whether it’s recovering from a lively night out or celebrating small victories like winning a game of ping pong, Australian Unity’s health insurance is portrayed as a supportive and beneficial choice.
Andrew Siwka, Managing Partner at The Royals, expressed enthusiasm about the campaign’s success, jokingly noting his disappointment at not being cast as the ping pong talent. “This work is just the first in a series of campaigns we are excited to roll out together,” Siwka added.
Zoe Djurovitch, Australian Unity’s Head of Retail Marketing, praised the partnership with The Royals. “Working with The Royals has certainly been worth it! They have become natural partners during this process, helping us push the boundaries of where we’ve been to reach an audience we’ve previously not tapped into,” Djurovitch said.
The campaign is set to continue with additional efforts aimed at demonstrating the everyday value and practicality of health insurance for young adults.
