Kakaopay Insurance Corp. is set to introduce approximately 10 new insurance products throughout 2024, significantly broadening its portfolio to cater to diverse consumer demands.
According to industry insiders on Sunday, Kakaopay Insurance‘s forthcoming product range is tailored to address daily necessities, encompassing insurance offerings for household electronics and domestic travel.
Of notable focus within this new lineup are leisure-oriented products covering activities like golf, skiing, and domestic excursions. The company also aims to diversify into digital items such as home electronics, leveraging its success in mobile phone insurance, alongside plans to introduce insurance options tailored for infants, toddlers, and parents.
Positioning itself as a leader in the embedded insurance market, Kakaopay Insurance is actively pursuing partnerships with companies in various sectors. One notable collaboration is with travel agency InterparkTriple Corp. to develop a travel cancellation insurance product. Unlike traditional travel insurance, this innovative offering not only safeguards against accidents during overseas trips but also covers cancellation fees resulting from changes in travelers’ plans, offering peace of mind from the onset of travel arrangements.
This expansion of offerings reflects Kakaopay Insurance’s confidence following the success of its existing products. The company’s overseas travel insurance, launched in June 2023, garnered