Aviva, a leading provider of insurance products, has announced significant enhancements to its Direct Home insurance, aimed at providing enhanced coverage for its customers. These improvements, effective from March 20th, 2024, are part of Aviva’s ongoing commitment to offering tailored insurance solutions to meet the evolving needs of homeowners.
The enhancements, applicable to both new policies purchased directly from Aviva and existing customers upon renewal, mark the latest advancement in Aviva’s comprehensive home insurance product suite. Designed to cater to diverse requirements and budgets, Aviva’s home insurance offerings are renowned for their flexibility and reliability.
One of the key enhancements includes an increase in coverage for “valuables,” such as jewellery, watches, and artwork, from £30,000 to £50,000. This adjustment stems from extensive research indicating that customers prioritize this aspect of home insurance among their top concerns. Additionally, the claim limit for personal money kept at home is rising substantially from £750 to £3,000.
In response to the growing prevalence of home offices and summer houses in the post-pandemic era, Aviva is raising the limit for theft of contents from locked outbuildings from £2,500 to £7,500. This measure aims to shield customers from potential financial losses in the event of theft, providing them with greater peace of mind.
Moreover, recognizing the escalating costs associated with garden equipment and plants, Aviva is augmenting the coverage limits for items such as patio furniture, barbecues, and water features. The limit for relandscaping and replacing plants, necessitated by events such as storm damage or theft, will also increase to £10,000, with a maximum of £500 per plant.
Aviva is also bolstering limits for customers opting to safeguard their personal items, such as mobile phones, through personal belongings cover. This enhancement sees the coverage limit rise from £20,000 to £50,000, offering a substantial £30,000 uplift for customers owning valuable items.
Furthermore, Aviva is extending support to customers with children at university by introducing cover for up to £12,000 worth of student belongings at their term-time address under ‘temporary removal of contents.’ This provision is particularly beneficial for students possessing high-value items such as TVs or gaming consoles.
Nisha Soni, Head of Aviva Direct, underscored the company’s unwavering commitment to customer satisfaction, emphasizing the importance of continually evolving to meet customers’ expectations. She highlighted Aviva’s diverse range of policies and optional add-ons, empowering customers to select the coverage that aligns with their unique needs and preferences.
In conclusion, the enhancements to Aviva’s Direct Home insurance signify a significant step forward in providing comprehensive protection for homes and possessions. With an emphasis on increasing coverage for valuables and responding to shifting consumer demands, Aviva remains at the forefront of delivering innovative insurance solutions tailored to its customers’ evolving lifestyles and requirements.
