PCF Insurance Services, a rapidly growing independent brokerage, has announced a rebranding to Trucordia, as part of a shift in its business strategy. The new name reflects the company’s focus on trust, integrity, harmony, and collaboration, according to CEO Felix Morgan. The rebranding will integrate the organization’s 5,000 employees in more than 200 offices across the US. Trucordia’s new strategic initiative will focus on three pillars: integrate, grow, and acquire, to incorporate organic and inorganic growth. The company plans to maximize operations with a regional management structure, including shared support in areas such as marketing, technology, human resources, accounting, business intelligence, and legal. Trucordia is committed to significantly growing the business organically over the next 3-5 years, with acquisitions used to complement organic growth and increase offerings and scale.
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