AIM Insurance takes pride in not being your typical call center. “We ensure you have a named contact who knows your story. You won’t have to repeat yourself every time you call,” says Dan Avon, president of AIM Insurance.
After the sale of his previous company to a large American corporation, Dan felt it was time to move on and create something different. He envisioned a boutique-style insurance firm offering personalized service, allowing clients to build genuine relationships with their agents. This approach, he says, leads to a higher quality of service.
“We understand your situation, which allows us to provide better advice and tailored protection,” Dan explains.
Founded on January 1, 2020, AIM Insurance has experienced rapid growth, now employing 48 people. Despite its expansion, AIM remains relatively small, with its success driven by word-of-mouth referrals and deep connections within local communities.
“We’re doing something right because our clients value our services. We offer competitive prices without compromising on coverage. We deliver great products, great premiums, and excellent service,” Dan emphasizes.
This year, AIM Insurance earned recognition by winning BurlingtonToday’s Reader Favourites award in the Insurance Broker category. The company, which proudly describes itself as “fiercely independent and family-owned,” prioritizes clients’ best interests, an approach that has garnered praise from customers.
One client, worried about the cost of owning a vehicle, turned to Dan for help. “I asked if he could find me cheaper insurance, or else I’d have to sell my vehicle. He said, ‘We can help you out, don’t worry,’ and he did.”
Another satisfied client commended AIM for their assistance with motorcycle insurance. “I thought getting motorcycle insurance would be a nightmare, but AIM made it a breeze. They were professional and, most importantly, responsive.”
For Dan, helping people during challenging times is a rewarding aspect of his work. “When someone is going through something serious, being there to guide them and hold their hand makes a big difference.”
In an industry often criticized for frustration and stress, AIM Insurance has found success by focusing on honesty, transparency, and trust. Building this trust goes beyond client interactions—AIM is deeply committed to community involvement. The company has run internal food drives, sponsored local children’s sports teams, and recently participated in a golf tournament that raised $30,000 for CityKidz, a Hamilton organization that supports children from low-income families. AIM itself contributed $7,000 to the cause.
Beyond charity, AIM’s commitment to supporting clients also shines through. When the popular Toronto-based cookie shop Craig’s Cookies opened a location in Burlington, AIM provided their insurance and showed up on opening day to congratulate them—and, of course, to grab some cookies for the office.
In an industry full of commodified products, AIM Insurance is proving that a personalized, community-centered approach can make all the difference.
