FWD Group, a leading pan-Asian life insurance business, is poised to advance its generative AI initiatives through a strategic partnership with Microsoft’s Azure OpenAI Service and other enterprise-grade innovations. This collaboration is expected to provide FWD Group with access to Microsoft Azure’s private networking, monitoring, security capabilities, and cutting-edge AI models, thereby bolstering its digital transformation efforts.
Ryan Kim, Group Chief Digital Officer of FWD Group, emphasized the significance of digital innovation in reshaping the insurance landscape, stating, “Digital innovation has always been core to FWD’s vision of changing the way people feel about insurance. This collaboration marries FWD’s pioneering spirit in Asia in some of the fastest-growing insurance markets in the world, with the global scale and skill that Microsoft brings in engineering and AI. We’re excited to harness more next-generation innovations to develop new industry use cases and standards that we believe will shape the insurance journey of the future.”
FWD Group aims to elevate customer experience and operational efficiency across various domains, including acquisition, marketing, channel and agent performance, underwriting, claims, and customer service. As an early adopter of Copilot for Microsoft 365, an AI companion enhancing employee productivity, FWD Group remains at the forefront of technological integration in its operations.
Bill Borden, Corporate Vice President of Worldwide Financial Services at Microsoft, highlighted the transformative potential of AI in the financial services sector, stating, “AI is driving transformation across the financial services industry, opening new opportunities for innovation and business growth with agility and at scale. We are thrilled to strengthen our AI partnership with FWD by offering Azure OpenAI Service and Copilot for Microsoft 365 capabilities to enable world-class customer experiences and operations securely and responsibly.”
With a commitment to responsible AI deployment, Microsoft aims to empower financial services organizations in the dynamic Asia Pacific region to accelerate innovation while ensuring operational integrity and customer value creation.
FWD Group embarked on its AI journey in 2019 and has since deployed nearly 200 active AI models across its business, spanning over 600 use cases. As a pan-Asian insurer serving more than 11 million customers across 10 markets, FWD Group remains dedicated to simplifying the insurance journey through innovative digital propositions and customer-centric products.
About FWD Group:
FWD Group is a leading pan-Asian life insurance business operating in 10 markets, serving over 11 million customers. With a focus on simplicity, speed, and innovation, FWD aims to redefine the insurance experience through digital technology, offering easy-to-understand products and innovative solutions. Celebrating its 10-year anniversary in 2023, FWD Group continues to drive positive change in the insurance industry, guided by a customer-centric approach.
