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How selling insurance became one of the worst jobs in California

by Celia

Brian Harper, an insurance agent based in Coarsegold near Yosemite National Park, finds himself grappling with the challenges of an increasingly difficult insurance market in California, a situation echoed by many others in the industry.

Once focused on finding favorable policies for clients, Harper now faces the daunting task of delivering unwelcome news: rates are climbing, coverage is shrinking, and policies are being canceled.

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“It’s soul-crushingly tough,” Harper laments, reflecting on the drastic changes in his profession. “There are no good days.”

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Harper’s experience is emblematic of a broader crisis in the home and auto insurance sector, particularly acute in California. The state has been battered by drought-induced wildfires and recent storm-related flooding, prompting insurers to exit the market.

The challenges extend beyond California, affecting agents nationwide. Charles Symington, CEO of the Independent Insurance Agents and Brokers of America, underscores the severity and national scope of the crisis, noting that agents across the country are grappling with similar issues.

Last year saw double-digit rate increases approved for home insurance in 25 states, with Texas, Arizona, and Utah experiencing effective increases of over 20%, according to S&P Global Market Intelligence.

Agents like Harper find themselves caught in the middle, tasked with explaining the reasons behind the rate hikes to frustrated clients. David Sampson, CEO of the American Property Casualty Insurance Association, acknowledges the hardships faced by agents and attributes them to inflation and substantial losses from natural disasters.

In California, state regulations have added to insurers’ woes, making it challenging for companies to adjust rates. Farmers Insurance, Harper’s affiliate, has implemented measures to mitigate risk exposure, tightening underwriting guidelines in response to market conditions.

However, navigating the insurance landscape has become increasingly arduous for agents like Harper, who grapple with lengthy processes and bureaucratic hurdles. Clients express frustration with insurers, often attributing blame to agents like Harper, despite their limited control over the situation.

For homeowners like Frank Johnson, a firefighter facing skyrocketing premiums, the impact is profound. Johnson’s annual premium has more than doubled over six years, leaving him concerned about the financial implications and the potential impact on property values.

A particularly vexing aspect for agents in California is the Fair Plan, the state’s insurer of last resort for wildfire coverage. Harper recounts numerous challenges, including delays and glitches in the system, exacerbating an already stressful situation.

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Despite efforts to address these issues, Harper remains burdened by the complexities of his profession. As an entrepreneur, he feels trapped in his business, with few viable alternatives in the current market.

“I make a good living and want for nothing,” Harper reflects. “But I would trade some agency revenue for reduced stress, especially for my staff. Things are especially hard on them, and that’s a burden I feel around the clock.”

As agents like Harper navigate the turbulent insurance market, the challenges persist, leaving many in the industry grappling with uncertainty and frustration.

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